Leading Change

There is no doubt that some of the most challenging leadership jobs are those where a change in direction for a company is required to improve the profitability of the enterprise. I have spent most of my leadership career doing just that, so I have a great deal of experience with that challenge. Trust me, there is no doubt that the stress that can be enocuntered is generaly much more that most leaders expect. There is no doubt that change agents work smarter, harder and more intensely than any other leaders.

I have had a series of such challenges, all of which have been dramatic and tested my skills. None have been more interesting or more fun than the one I have taken on recently. O2 Media (www.o2mediainc.com) is a full service Marketing, Media and TV Production company. We are really excellent at what we do, but the profitability has been less than desirable. Our efforts have been focused on changing that and I am learning so much while I am at it.

This company produces a varety of shows that run nationally on Lifetime  (The Balancing Act - 7-7:30 daily) and TLC (Designing Spaces). The profit equation is short of whwre we would like it,m bt the quality of these shows is excellent.

As I continue to post, i will talk more about what we are experiencing.